Here are a few types of marketing videos to consider:
Brand videos The purpose of brand videos is to acquaint your audience with your values, visions and, ultimately the core of your brand. You can get your brand across using visuals, sounds and storytelling in a way that would be impossible through any other medium.
Product videos Product videos show your product's features and benefits and often include examples of how it works, all while engaging your audience. They’re particularly beneficial for consumers who are in the awareness or consideration stages of the buyer’s journey and need a clear, comprehensive explanation of what you offer.
Product update videos Product update videos will keep your existing customer base in the know about the latest changes and upgrades to your product. Additionally, these videos can teach your customers about new features and help to increase product adoption.
Educational/Explainer videos Explainer videos are educational videos that teach your audience how to solve a problem. That problem could be related to using your product, or it could be a more tangential issue. By the end of the video, your audience should be armed with the knowledge to take action based on the new skills they've learned while watching.
Internal training videos By using video to take new employees through in-depth processes about how your product and company run, you can save time and stress (for both yourself and your new teammates). Internal training videos are useful for all your employees, not just new hires.
Testimonial videos People influence people. These videos can clearly show your leads the positive impact that your product has on real people. Hearing from customers' voices and seeing a product in action is far more engaging than reading a paragraph.
Promotional videos Promotional videos are like personal video invitations. Whether you're inviting guests to a conference, webinar, or office open house, promotional videos pitch your event while giving your audience a feel for your brand.
Video is very creative so whatever approach you want to take we can make it happen.